Origin stories (E)
Akimbo: A Podcast from Seth Godin
00:00
Introduction
The origin story often has two components. The first one is something happened to our hero and then the second part is a choice was made. Starbucks, many people don't know, was a store maybe two stores in Seattle that didn't sell drip coffee or espresso. That ethos informs so much of what the company does.
Transcript
Play full episode
