Are Halland on the Core Model
The Informed Life
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The Core Model: A Balance Between User Needs and Business Objectives
The core model is a balance between user needs and business goals. In order to reach your business objectives, you have to solve the user task first. You can't just solve user tasks and be super user friendly in order to actually get the resources for making things happen. Having a strategy that doesn't solve user tasks isn't customer-centric,. That's a bad strategy. So you have to combine this.
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