The core model is a balance between user needs and business goals. In order to reach your business objectives, you have to solve the user task first. You can't just solve user tasks and be super user friendly in order to actually get the resources for making things happen. Having a strategy that doesn't solve user tasks isn't customer-centric,. That's a bad strategy. So you have to combine this.
Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.
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