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#65: The best of monthly giving

The Build Good Fundraising Podcast

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How to Get Donors to Upgrade Their Monthly Giving

Harvey McKinnon is the owner of a Canadian fundraising agency. He shares his tips on how to get monthly donors to upgrade their donations. The two primary ways that people are upgraded are by mail and phone, he says. You need volunteers or staff who can handle calls from angry callers - not telemarketers.

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