3min chapter

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch cover image

20Sales: Rippling's CRO on Why Founders Should Not Create Sales Playbooks | Why Discounting is BS and How to Create Urgency in Deals | The Biggest Lessons on Pricing and How to Win the Pricing Game with Matt Plank

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

CHAPTER

Navigating Sales Strategies and Pricing Dynamics

This chapter explores effective pricing strategies and sales philosophies for a rapidly growing company. It highlights the importance of customer acquisition, consistent discount policies, and the balance between pricing and sales friction.

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