Is That the Secret of Overtime?

Overtime has created a brand of belonging where, you know, the o is actually something they believe in. I went to a atlanta hawk's bassball game last night and there was somebody i didn't know wearing a swet shirt that said, overtime on it. We were the first ones to ever tag athletes, meaning we put their insegram handles in the cactions. And then some of the people who say things like, i'm really thankful for this, and that happens, they might show up in our instagram story,. "It's about being in a conversation, in a relationship with your fans," he says.