15min chapter

Thinkers & Ideas cover image

Perspectives on the Future with Esther Dyson, Rita McGrath, and Gary Shteyngart

Thinkers & Ideas

CHAPTER

Challenging Traditional Business Strategies and Predicting Future Trends

The chapter explores Rita's book 'The End of Competitive Advantage,' questioning the sustainability of traditional business advantages in the evolving digital landscape, advocating for constant innovation and adaptation. Discussions cover the slow shift towards new organizational models, predictions on increasing business volatility, leadership longevity, and societal changes influenced by technology. The dialogue also touches on the impact of social media on society and the importance of spotting early signals to anticipate future trends in business.

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