Challenging Traditional Business Strategies and Predicting Future Trends

At the BCG Henderson Institute, we aim to bring forward-looking leaders the ideas and inspirations that will shape their next game. To honor this mission—and celebrate the 100th episode of our Thinkers & Ideas podcast—we welcomed three leading futurists to discuss the evolution of business and society.

Rita McGrath is a professor of management at Columbia Business School, and has been ranked among the top 10 management thinkers globally by Thinkers50 for years. Gary Shteyngart, a professor of writing at Columbia University is also a New York Times bestselling author of science fiction novels. Esther Dyson, founder of Wellville, is an investor, writer, and expert on all things tech, space, and health.

Together with Martin Reeves, Chairman of the BCG Henderson Institute, they discuss their complementary perspectives on the future. They also divulge their methods for making predictions, providing valuable hints for how business leaders can use similar approaches to shape their perspectives and strategies.

Key topics discussed: 

02:06 | Revisiting past predictions about the future

05:08 | The digital age

08:16 | Social media and a technology-centred society

12:47 | Methods for sensing the future”

17:23 | Harnessing the power of science fiction

22:31 | Using metaphors

24:41 | Bringing together these future-sensing methods

31:07 | Predictions about what is coming next

Additional inspirations from Rita McGrath, Gary Shteyngart, and Esther Dyson:

• Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen By Rita McGrath(Harper Business, 2019)
• Super Sad True Love Story: A Novel By Gary Shteyngart (Random House Trade Paperbacks, 2011)
• Release 2.0: A Design for Living in the Digital Age By Esther Dyson (Broadway, 1997)