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Alloy Automation: Tina Donati’s Strategy for Mastering Technical Subject Matter

Content, Briefly

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Alloy - What's Your Thought on Content Marketing?

I would love to dabble in direct mail with a QR code that sends people to the page. I find that anytime marketing and engineering can get together, put their heads together and really like collaborate, awesome stuff pretty much always ends up coming out the other side. Sometimes we've like swung the pendulum a little bit too far on what fluff actually is. And so I feel like one thing I did when I joined Alloy was just focus more on the story than focusing on, am I adding too much fluff to these pieces? It helps them get to the next line because you've made something engaging for them.

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