Navigating Luxury's Stormy Seas

This chapter explores the challenges and complexities facing LVMH and its flagship Louis Vuitton amidst a struggling luxury market. It examines recent developments, including a new flagship store, declining revenues, and the potential impact of leadership dynamics on the company's future. Additionally, the chapter contrasts LVMH's performance with that of competitors like Hermes, highlighting the shifting consumer landscape and strategic management changes.