S9E09 - Search Parties: The Relentless Hunt For New Customers
Under the Influence with Terry O'Reilly
00:00
Nass Car and Harlequin Romance Novels
Nass car has an estimated 75 million fans. Nas kar moved into unlikely product areas like fashion and housewares. But maybe the most unusual move was when nascar teemed up with harlequin romance novels. The racing company was looking for new ways to grow its fan base, especially female fans.
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