The Business of Youth Sports: Rethinking Well-Being

This chapter explores the concept of 'well becoming' in sports academies, emphasizing how young athletes are often viewed as marketable assets rather than individuals with personal needs. It critiques the pressures parents face in supporting their children's athletic aspirations, highlighting the emotional complexities and societal expectations that play a significant role in these dynamics. The discussion advocates for a balanced approach that prioritizes the well-being and personal development of young athletes, challenging the prevailing narrative that equates hard work with guaranteed success.