116 - Roadmap for Your First 90 Days as Head of Marketing | Maya Grossman
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How to Grow a Company That's More Than 500 Employes
When you get to a certain level where people do know your brand and they associate you with the value that you bring, it just makes everything a lot easier. And ti think the key, especially for companies that are sub 500 employees, is the key on how the mix changes as you start to develop both of these things. But long term, if you execute the brand stuff well, which would just be, iw'uld rather say brand marketing, write podcast, different things like that. The scalability of that channel, from an r oi standpoint, long term, far outweighs paid or or sales team.
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