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Reaction: Heineken has Created 'Virtual Heineken', the Beer You Can Buy in the Metaverse #2071

Marketing School - Digital Marketing and Online Marketing Tips

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Assessing the Viability of Virtual Products in the Metaverse

This chapter explores Heineken's introduction of 'Virtual Heineken' in the metaverse, discussing the implications of companies investing in virtual products. It emphasizes the importance of traditional marketing strategies over the emerging trends in a still-developing digital landscape.

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