The Challenges Around Voice and Usability for Website Content

Sarah Winters: We often forget that brand voice and marketing sense of how we want our content to sound or look on a page isn't necessarily the same as how it's going to sound when it's spoken. The challenge I think is when your audience is everybody, it's really easy to rally around if we want people to get this information and be able to apply it... These need to be some of our core principles," she says.