Build Something That a Small Number of Users Love

In a start up, you can either build something that a lot of users like a little bit. Or you can build tomen a small number of users love a lot. The total amount of love is the same but it's just a question of how it's distributed. A great product is the secret to long term growth hacking. If you don't have some early organic growth, then your product probably isn't good enough yet. Don't worry about raising money in the short-term - most companies fail because they spend their time on other things than making products people love.