Red Bull - The Power of a Premium Energy Drink

The founder of red bull went out to tila ad, they tried this drink, which helped them with jet lag. And they were an immediate convert to the power of this thing. People don't tend to buy red bull for the taste, but that doesn't matter too much because red bull gives you energy. That means they have a differentiated proposition compared to all the other drinks in the cabinet. Red bull is not selling apepsy or a coa competitor. It's selling you the benefit of that energy. Now it's reported that it can cost nine cents to make wright, 9 cents to make it. The average wholesale in western countries for red bull is around one dollar 87.