The most common problem in the domain sales is if people evaluate their next best option. Unless you have something that's truly a one with one, okay, and it's not a nice to have, but a must have, then you're only as valuable as your next best option or marginally, marginally more valuable in the next best options. And they look at it in a very simplistic way of this cost x, this cost y, this is more than this, I'm going to go with a cheap option. They don't understand that it's not that simple, right? Sure. That 100%.

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