
Music: The Sound of Disruption
Trailblazers with Walter Isaacson
00:00
How Steve Jobs Changed the Music Industry
In two thousand and one, a potential saviour for the music industry arrived. His name was steve jobbs - he invented an device that would allow us to play music legally. Job started talking to record company executives and made them an offer. They would license their content to him, and he would sell it for nine cents a song. Two thousand and 14 turned out to be the tipping point for the transition from physical to digital distribution. That year, world wide digital music revenue exceeded physical sal for the very first time. And last year, after many years of decline, music industry revenues actually grew by seven %, largely because of streaming.
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