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Why craft-brewer Dogfish Head is moving ‘beyond beer’

Ad Age Marketer's Brief

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Dogfish Head - The First One That's Going to Stiff Me

Ere tok: I am a former delawarian, and, like dogfish head, faced an delaware. Went to yeufde. One of my first jobs after college was merking at a small publisher in wilmington that published a monthly variety magazine. And so i asked shan, what is this all about? Andhe said, well, the first one that's going to stiff me is dogfish head. Because it was such a small outfit. We built our own brewing system out of used kegs and and burners and crap, and threw in the corner of a restaurant,. intentionally putting the buy in the shadow of an open window to a kitchen.

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