#190 - Riding rising stars on the way to enterprise deals (Chris Surdi, Strategic Account Manager @ Ascend)
30 Minutes to President's Club | No-Nonsense Sales
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How to Find the Right Champion for Your Business
If you don't have the clear business case outlined before you've done the pilot, the POC, whatever you want to call it, right, you are setting yourself up for a lot of work and potential failure. You want to eat the elephant one bite at a time. I'm a big believer in the land and expand. But once you've landed, then here's what you do.
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