The way you win at marketing is by doing the small, boring, repetitive stuff on a daily, weekly, monthly basis. So that's often either up skilling someone in their team to be that marketing coordinator or helping them recruit a marketing coordinator. And what we're looking for is someone who can write well - mere copywriting is really called to the marking function. It sounds like it's a momentum game. I think james clear says something like all the ways that you win in life is through compound interest, whether its financially, in relationships and whatever else.And i've certainly found that to be true.