The Most Beautiful Thing About Health Coaching

The first strategy that I want to tell you about is very important. It is hugely important when you are trying to not spend millions and millions of dollars on advertising. Here it is. I want to sell to a warm audience. Warm audience is a group of people who already know you. They already have a lot of familiarity with you as opposed to a cold audience of people who have never heard of you before. If you're like, gosh, Michelle, I really don't have people that are in my warm audience, think about a long-term strategy of content creation.