Demystifying Personalization
#Hashtags, The Gartner Marketing & Communications Podcast
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Exploring the Approach to Personalization and Future Support
This chapter explores how marketers can achieve effective personalization by focusing on delivering a great experience with existing resources, negating the need for extensive data and complex technology. Gartner's upcoming support for clients related to personalization includes examining marketing budgets, providing sector-specific insights, showcasing examples, and tracking trends in personalization expenditure.
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