Demystifying Personalization
#Hashtags, The Gartner Marketing & Communications Podcast
00:00
Exploring the Approach to Personalization and Future Support
This chapter explores how marketers can achieve effective personalization by focusing on delivering a great experience with existing resources, negating the need for extensive data and complex technology. Gartner's upcoming support for clients related to personalization includes examining marketing budgets, providing sector-specific insights, showcasing examples, and tracking trends in personalization expenditure.
Play episode from 33:19
Transcript
