Humans of Martech cover image

167: Moni Oloyede: The marketing ops identity paradox, why attribution is a waste of time and why GTM engineering is just sales ops

Humans of Martech

00:00

Rethinking Marketing Success: Beyond Attribution and Revenue

This chapter critiques traditional marketing methods and the pitfalls of excessive reliance on data-driven models. It discusses the impact of major marketing platforms on contemporary strategies and the need for a holistic view of value beyond just revenue generation to engage senior leadership.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app