Embracing Playfulness in Today's Society

How do you teach adults to play?

Play isn’t just for kids. It’s proven to ease stress, boost happiness, and inspire creative problem-solving. So, why aren’t we doing it more? In this episode of Lives of Tomorrow, we explore what play means to us, and how we can use play to boost work performance, increase wellbeing, and set fire to our imaginations.

WGSN CEO Carla Buzasi learns from Emma Worrollo, Founder of the Playful Den, a collective that supports people unleashing the power of play, recently featured in IKEA’s Power of Play report 2024. Find out how companies enhance staff productivity by harnessing play.

Want to know why it’s game on for grown-ups? Vote here for WGSN to speak at SXSW London 2025 about strategic joy bridging brands and consumers