Amazon's fake reviews problem
Business Daily
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Is This False Advertising?
Reviews are painting a false picture for you as a consumer. Deliberately generating bad reviews on a rivals product can sink honest traders. Jonson smith, is one amison seller who's been on the receiving end of such an attack. There are these fake review farms around the world that you can basically recruit or hire to put fake reviews on your listing. You can also do review bombing, which is supplanting one star reviews on your competitor and taking them down the ranking.
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