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Theranos Whistleblower Erika Cheung on Incentivizing Ethics

Stanford Innovation Lab

CHAPTER

Incorporating Ethics into Startups

This chapter discusses the importance of incorporating ethics into entrepreneurship and how it is often overlooked compared to innovation. It emphasizes the need to consider the consequences of technologies and the maintenance of principles as companies grow. The chapter explores ways to create an ethical culture within organizations, particularly in the early stages.

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