YouTube is the closest thing to like a free market of Make compelling content get paid, right? Or a lot of these other ventures when they start out it's like how do you basically mediate a deal between this creator and this brand? And obviously that doesn't scale right so you have to have people sitting there signing the contracts like looking at the Content before it goes out. Twitter would suffer from that same Situation right if your brand is placed next to some tasteless commentary or you know, you know, Obviously everybody's seen the worst of I asked about about crazy stuff with three idiots.