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The Psychology of Desire - Luke Burgis

The Weekend University

CHAPTER

What Is Memetic Desire?

Rene gerard was a french academic who came to the us shortly after world war two. He believed that there was truth about human nature that could be found in the text. And he found traces of memetic desire everywhere, from advertising to social media. It comes from g fancy for imitation and is just a word for what's going on inside our heads.

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