Coffee Mind

It's very important that you base the business model upon a customer segment, inhabited by people you genuinely want to spend time with. You are typically spending more time with these guys and girls than you do your family and friends. So it's a really good idea to make sure that out of all the possible customer segments at the end of your products, that you choose and attract the ones that you genuinely enjoy spontaneously to spendtime with. It's a huge difference on how your legs are they jumping out of bed in the morning or do you need to drag your legs out of the bed in the day. And so for us we found out that coffee for us, small startups growing bigger, that