The Viral Journey: From Struggles to Success

This chapter recounts an intense two-week filming journey across 14 cities, highlighting the unpredictability of achieving viral content through collaboration. It emphasizes the importance of networking and creativity, particularly during the COVID-19 pandemic, while discussing the speaker's unique approach to storytelling. Insights on running a political campaign as a YouTuber showcase the intersection of humor, engagement, and social media strategy in content creation.

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Imagine leaving your corporate job behind because you went viral overnight. After faking his way to the top of London Fashion week Max Fosh shot to online fame, becoming known for his comedy videos on YouTube and social stunts, like running for London Mayor in last years election. Max is also now selling out venues with his brand new stand up show, Zocial Butterfly. In the conversation we talk about Max’s journey through university to the point of 1 Million YouTube subscribers, his creative process for putting together crazy video ideas and the highs and lows of the online world. Enjoy!

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(00:00) Intro

(02:50) How would you describe yourself?

(04:09) Your hatred for the corporate world

(10:41) What is student radio?

(17:35) How did you build confidence to make Street Smart?

(19:20) Starting to create content

(27:10) What was it like going viral for the first time?

(32:40) Evolving as a creator

(37:35) Running for London Mayor

(41:38) What was your creative process for making videos?