The Importance of Hyper-Segmentation

Marketers need to stop being a sumpative that hypersegmentation is worth the time and effort. I think you're better off looking at broader segments and then looking at tools like Moveable Link, which can bring more once-one personalized content into emails. We talked about email being a massive, complex channel. The thing we can do as marketers with emails, you can get really caught in a rabbit hole and stuck there.

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