Behavioral Science For Brands: Leveraging behavioral science in brand marketing. cover image

Interview: Rory Sutherland, author of Alchemy, on why irrational ideas work

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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Innovating Hospitality: Moxie Hotels' Unique Approach

This chapter explores Moxie hotels' innovative strategies for enhancing guest experiences through efficient and comfortable environments designed for short stays. It discusses the importance of surprise and delight in customer interactions, the psychology behind consumer behavior, and the significance of adaptability in business strategies. Through engaging anecdotes and critiques of traditional marketing metrics, the chapter emphasizes the value of experimentation and probabilistic thinking in driving brand success.

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