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Then I Was Like, I Have No Interest in That Business at All?
The only reason a business should plateau is that you have reached the total addressable market. So for example, if you were selling dog food and every dog within this, you know, maybe you saw a specific type of niche of poodle food but can't grow anymore beyond that. We need to be reminded more than we need to be taught. Do the boring work. Repeat successful actions. And so if he's gotten to this point or if you've gotten to a point in your business and it has plateaued, the question is, has it plateaued?