Ecommerce Playbook: Numbers, Struggles & Growth cover image

A Google Rep Shares His Secrets

Ecommerce Playbook: Numbers, Struggles & Growth

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Is Revenue Growth No Longer Rewardable?

Most businesses define at their very core their well-being off of the top line revenue growth. To actually operationalize that idea usually means laying people off, cutting costs and doing really hard things. I think we're still in the process of taking the medicine and some people won't and they'll die. But there is a higher obligation to the return in a shorter period of time now than ever before.

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