Do You Compete With Snapchat?

One of the biggest sacred cows then was, do you compete with snapchat? Yes. Because they were pretty different value proposition from mister graham, least of the time. I think a lot of its watching what people are doing. We'd weirdly built this product on instagram that like, was self limiting and social norms had been built around the feed. They're finding avenues. It's just like a io water escaping, like a pipe. For people, there's an old saying like, what got you here won't geto there. And i saw folks not change things and then go flatline for a long time,. or let someone like instram come along and just