Navigating the 996 Trend and Brewing Challenges

This chapter explores the 996 working method gaining traction in U.S. tech startups, revealing its toll on health and well-being. It discusses Brewdog's recent bar closures in the UK amid economic challenges and examines the hospitality sector's need for adaptation to changing consumer preferences, particularly among younger drinkers. Additionally, it contrasts BrewDog's business model with traditional pub chains, highlighting the importance of accountability and operational efficiency in a shifting market.