Handcraftd Work Is a Video Game

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Handcraftd is a social media app that lets users send messages to each other. Founder and CEO Eve Kowalczyk says the company has been through many ups and downs in its first two years of existence. She explains how they have had to deal with lawsuits, legal issues as well as growing their business around the world. "I don't on eve kow how we rail the company," she says.

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky.

If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.”

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