A decade ago, climbing’s most controversial figure wasn’t someone who’d lied, chopped routes, or chipped holds. It was a young woman who’d savvily harnessed the internet and social media to power her competitive career. Unintentionally, Sierra Blair became a lightning rod. Today, Sierra’s approach might simply be considered best practice for an athlete on social media, but a decade ago it sparked conversations about who gets to call themselves an athlete or a “real” climber, and it exposed a vein of misogyny flowing through our sport. With that period firmly in the rearview mirror and climbing harder than ever, Sierra shares her journey through climbing, professionalism, and the Internet.
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