Case Interview Preparation & Management Consulting | Strategy | Critical Thinking cover image

725: Customer Strategy in the Age of AI (with Mark Abraham, BCG’s Personalization Lead)

Case Interview Preparation & Management Consulting | Strategy | Critical Thinking

CHAPTER

Navigating Data and Personalization in Business

This chapter explores the misconception that companies must achieve a perfect data foundation before engaging in analytics, advocating for actionable use cases and rapid experimentation instead. It highlights the evolving landscape of personalization, particularly in media and marketing, where businesses leverage AI to enhance customer engagement through tailored experiences. The discussion also reflects on the transformation within consulting and banking industries, emphasizing the shift towards data-driven approaches fueled by artificial intelligence.

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