How to Pitch to Investors and Prospects

A typical pitch starts by identifying the problem or opportunity. Then you talk about how your solution, whatever that is, a service and offering a product, address it. You then talk about the market for this? Is there a big market here? What are the differentiators of your solution?" And finally, who is the team that's going to do that? That's a logical structure that unfolds to accomplish your goal," he says.