The Rise of the Bullshit Job

It's such a fundamental shift in our thinking that's required to pry us away from like identifying ourselves on productivity alone. We've now become obsessed and pretty well, you know, well distracted by creating content for the sake of it because it drives clicks and ad revenue. But again, what quality is that driving in terms of adding something back to society? It's just something that people do, but it actually doesn't really do anything at all.