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How do you get customers to fall in love with your brand? Robin Daniels is the former marketing exec ready to open his playbook and deliver some home truths.
Robin is a consultant specializing in growth, marketing. and leadership. He has previously worked in executive leadership roles for companies such as Matterport, WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera.
Daniel and Robin kick off talking about marketing during tough economic times and why no one need panic, why focusing on one product feature is optimal, and the very real need to be patient when it comes to people falling in love with your brand.
Follow Robin:
LinkedIn: https://www.linkedin.com/in/robingdaniels/
Twitter: https://twitter.com/robin_daniels
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
LinkedIn: linkedin.com/in/daniel-murray-marketing
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Economic downturns can pose significant challenges for marketing professionals. With tighter budgets and a more cautious consumer mindset, it can be challenging to know where to prioritize marketing efforts. However, during times of economic uncertainty, it’s essential to focus on strategies that can help sustain and grow your business. Here are some tips on how to prioritize marketing in an economic downturn:
In conclusion, prioritizing marketing during an economic downturn requires a focus on ROI, optimizing your digital presence, nurturing existing customers, leveraging social media, monitoring your competition, and testing and iterating. By following these tips, marketing professionals can weather economic uncertainty and emerge stronger on the other side.
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Listen to the best highlights from the podcasts you love and dive into the full episode