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5 Steps To Drive a Sustainable User Acquisition Strategy with Casey Winters, Eventbrite

Traction

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Kindle Strategies Aren't Scalable

Kindle Strategies are, by definition, unsustainable. They tend to have limited scale or they're too expensive to pull off at scale. Airbnb created a landing page that showed you where you could camp to see the solar eclipse in 2017. This is not going to work outside of the solar eclipse happening. But what it did is it gave them a lot of inbound links from press that helped them build an SEO strategy which is a scalable Fire Strategy.

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