Optimizing Personalization Experiences Through Structured Product Teams

This chapter explores the significance of structuring product teams for effective personalization experiences, advocating for a horizontal team approach with specialized teams for personalization layers like user understanding, search, and recommendations. The discussion underscores the importance of eliminating redundancy and promoting cross-platform teamwork. It also delves into the evolving role of AI in personalization, emphasizing explainability in decision-making and the need for product managers to grasp data and AI concepts.