Episode 7: The price
Decoding Sales
00:00
Is There a Budget for Something Like This?
Peter Wojcicki: Buyers are conditioned not to ask or to have to couch it. So how do you bring up the price then in this conversation? If they don't ask, I ask the question, is there a budget for something like this? And that leads them to say, well, you know, it depends on what the price is. "There's so much BS in sales," he says of his job as head of software development at Facebook. 'I'm selling developers all day'
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