The Value of Targeted Advertising

i think one of the big things that's interesting about e that attention economy, in monotizing communities, is if you just go beyond just the value potential of maybe a social token. If you just hink of what makes a particular group valuable, it's when you can target them really well. So if you pull to get people together based on similar interests, then it actually makes those eyeballs much more valuable to whoever's paying for it. What's more powerful about this busines model is your also letting them share in the economic benefits,. That's game changing, because you're turning a audience into an engaged audience that has multiple connection points with each other and care about the growth