2min chapter

The Big Story cover image

The Pile On Publishers’ Plates - E236

The Big Story

CHAPTER

Gaming and the Perception Gaps

More than half of the global gaming audience is women, which is not the stereotype. The quickest growing segment of the audience is actually parents who play games with their kids. But when it comes to video games, there are still wide perception gaps between buyers and sellers in terms of how valuable the inventory at play really is.

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