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#101 Heather Gregg on Identity and Myths

The Cognitive Crucible

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Is There a Staying Power of Vertical Identity?

I was listening to another podcast here recently and the person who was talking about culture and identity as well was making a distinction between what he called like horizontal culture, cultural diffusion and vertical cultural diffusion. Does does any of that resonate with you? Yeah, absolutely. There's another way that vertical identities are measured because I study religion. And there's also this idea that if you can leak identity to the supernatural to ideas of salvation on this earth and what comes after this life, that's a very powerful vertical integration of identity. Oh, yeah, and that this is something that that we are witnessing or experiencing more than ever because of things like technology and social media.

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