David Aaker: “Father of Modern Branding” and AMA Marketing Hall of Fame® Inductee
Guy Kawasaki's Remarkable People
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The Godfather of Branding
Steve Jobs pushed me beyond what I thought I could accomplish. Bobby Knight's players would say, he got me to my potential and beyond. And the third thing is that both of them got their people to live up to their potential. So which came first? Almost all great strategies did not come out of the box. They evolved. Every year they've changed and evolved and improved with added must-haves or so on. Branding is really an enabler because it helps you identify what is your core of your brand,. It's not about getting into retail, it's e-commerce.
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