🥩 “The Plant-Based Myth” — Beyond Meat’s virtue issue. Hopper’s vacation game. The British Pound’s opposite day. Episode for Sep 27, 2022
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Travel Ads - The Best Way to Win Loyalty Is Not Advertising
Travel customers are the worst type of customer. If you're only going to go for the lowest price and then is going a comparison shop across a bunch of aps, why spend to advertise? The goal of hopper's new campaign is to drive you consistently to open the travel apt that you'd typically otherwise only use a couple of times a year. And they do it with games that have nothing to do with travel. Jack, what's the takeaway for our buddies over at hop? Money flies when you're having foght yaddies.
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